Photo Studio Plan | Moreno | 2491471032

 "Moreno Dwygnov Photography | 2025"

Presentation Link:

https://youtu.be/b2sKyXyAvBs?si=Bqr3DMressauEPJ1

S1 - https://www.blogger.com/u/0/blog/post/1359896132264569424/8412172146649992329

Studio Identity

Name: MORXN Studio
Location: Pondok Ungu Permai, Marakash
Specialization: Photography & videography for both personal and commercial purposes.
Core Values: High quality, affordability, artistic approach.

Vision

To become a trusted, creative, and community-driven photography studio that delivers visual excellence and builds meaningful stories through every frame.

Mission

  • Deliver high-quality photography and videography services at competitive rates.
  • Ensure a comfortable and memorable experience for every client.
  • Continuously innovate in visual storytelling techniques and styles.
  • Contribute to the growth of the local creative economy.

Target Market & Strategy

  • Main Clients: Young professionals, couples, families, SMEs, communities.
  • Key Services: Seasonal concepts, mini sessions, cinematic storytelling, livestreaming.
  • Marketing Channels: Active on Instagram, TikTok, and local marketplaces.
  • Operational Tools: SOPs, booking automation, editing workflow tools.
  • Collaborations: Works with wedding vendors, makeup artists, and local content creators.

Business Development Roadmap

  1. Month 1–2: ESTABLISHMENT

    • Finalize brand identity and studio layout.
    • Purchase essential equipment.

  2. Month 3: SOFT LAUNCH & BRANDING

    • Offer free trial sessions for portfolio building.
    • Launch promotional campaigns and social media content.

  3. Month 4–12: EXPANSION & DEVELOPMENT

    • Build partnerships with event organizers and SMEs.
    • Introduce video and themed session services.
    • Upgrade equipment; hire editors/videographers.

  4. Year 2: DIVERSIFICATION

    • Launch drone and livestreaming services.
    • Develop workshops and merchandise.
    • Explore a second studio branch.

Business Control Systems

Area Tools Frequency
Finance Digital accounting (e.g., Wave) Daily & Monthly
Operations SOPs, checklists Per session
Quality Pre-delivery reviews, client feedback Per project
HR Training, evaluation Every 6 months
Marketing Strategy and content planning Monthly
Risk Client contracts, cloud backups Ongoing

SWOT Analysis

  • Strengths: Competitive pricing, full-service offering, fully-equipped studio, strategic location.
  • Weaknesses: Limited brand recognition, small core team.
  • Opportunities: High demand for digital content, collaboration potential with SMEs and creators.
  • Threats: Intense competition, dependence on social media, fast-changing visual trends.

Core Services

  1. Personal Photography: Studio portraits, graduation, maternity, family sessions.
  2. Event Documentation: Weddings, engagements, corporate events, birthdays.
  3. Commercial Photography: Product, food, branding, architecture.
  4. Special Services: Cinematic video, drone, live streaming, studio rental.

Operating Hours

  • Monday to Saturday: 09:00 AM – 06:00 PM
  • Sunday: By appointment only

Marketing Strategy

  • Consistent content with visuals and testimonials on social media.
  • Targeted ads (Meta, TikTok).
  • Promotional bundles (seasonal campaigns, referral discounts).
  • Partnerships with wedding and event vendors.
  • Influencer collaborations and user-generated content campaigns.
Presentation 

https://youtu.be/b2sKyXyAvBs?si=Bqr3DMressauEPJ1

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